Now that we have an idea showing how people buy Water-Soluble Caramel Flavor, we need to select the right keywords that are appropriate for distinctive stages. Generic keywords that mention products without certain brands, like "free shipping", are appropriate for customers in the research stage. Such people are typically gathering information about running shoes, viewing what the important features will be, and what brands can be found. People normally search by least a few times before they will decide on a product, so a product promoter is unlikely to make significant sales from this keyword. These customers are not yet all set to buy. In order to be most money-making as Internet marketers, it is extremely helpful to understand how people buy online. The customer buying cycle gives us guidance on aiming for appropriate keywords.
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